1948: De Beers 'A Diamond Is Forever' Campaign Invents The Modern Day Engagement Ring | The Drum
De Beers Revives Iconic 'A Diamond Is Forever' Campaign, Says Will Not Sell LGD Engagement Rings - India's leading B2B gem and jewellery magazine
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
MAKING HISTORY: De Beers will sell diamonds made in a lab
Top engagement ring designers: international edition | The Jewellery Editor
A Diamond Is Forever' Is Back Again, Backed by $20M | National Jeweler
Engagement ring - Wikipedia
How Americans Learned to Love Diamonds - The New York Times
Fall In Love With De Beers' Latest Bridal Collection | Tatler Asia
DB Classic oval-shaped diamond ring | De Beers UK
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
Case Study – Diamond's Demise – Principles of Microeconomics
A look back to when De Beers changed the rules of engagement | Marketing | Campaign Asia
De Beers Turns Away From Lab-Grown Diamond Engagement Rings
History Of Diamond Rings - De Beers Advertisement
The History of De Beers and Diamonds
De Beers' History | Engagement Ring Origins - BAUNAT
Diamonds are a girls best friend. (Since the 1940's anyway) - Luxury Academy
De Beers Group Doubles Down On Natural Diamonds With the Return of the Iconic 'A Diamond is Forever' Category Campaign
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
Daniel Murray on X: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In
De Beers, a diamond is eternal - NOW Village
5 Alternatives to the Diamond Engagement Ring | The Art of Manliness
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
