The Surprising Truth About Why We All Propose With Diamond Rings
De Beers myth: Do people spend a month's salary on a diamond engagement ring? - BBC News
1948: De Beers 'A Diamond Is Forever' Campaign Invents The Modern Day Engagement Ring | The Drum
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
Daniel Murray on X: "In the mid-1940s, only 10% of engagement rings had a diamond. By the end of the 20th century, more than 80% of rings had a diamond. How? In
MAKING HISTORY: De Beers will sell diamonds made in a lab
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
5 Alternatives to the Diamond Engagement Ring | The Art of Manliness
The Origin of Wedding Rings: Ancient Tradition or Marketing Invention? - GIA 4Cs
How Americans Learned to Love Diamonds - The New York Times
With Grandma's Ring, I Thee Wed' - The New York Times
The True Story of Blood Diamonds | HowStuffWorks
De Beers Right Hand Ring Campaign
How Diamonds Became The Rock Of Love — NoLie Communications
The History of De Beers and Diamonds
De Beers' History | Engagement Ring Origins - BAUNAT
De Beers, a diamond is eternal - NOW Village
De Beers Forevermark Floral Halo Diamond Engagement Ring 18K
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com
Case Study – Diamond's Demise – Principles of Microeconomics
How diamonds became immortal? | ILLUMINATION
A look back to when De Beers changed the rules of engagement | Marketing | Campaign Asia